Assumption-based market sizing
Build a transparent market scenario from your own customer count, price and reachable share.
Your scenario
Preparing the calculator…
Your result
- Total annual scenario (₹)
- 1,20,00,00,000
- Reachable annual scenario (₹)
- 12,00,00,000
- Capture annual scenario (₹)
- 24,00,000
Formula and assumptions
Total scenario = customer count × annual spend. Reachable scenario = total × reachable share. Capture scenario = reachable × capture share.
No external market data is fetched or invented. Keep sources for your assumptions. Results are scenarios, not forecasts.
A little guidance.
How to use assumption-based market sizing
- Enter your own numbers or choose Try an example.
- Review the settings and the stated limitations.
- Results update immediately. Check the formula, then choose Download or Copy.
Formats and compatibility
Numbers are calculated locally. Dates use the stated counting convention. Results download as plain text with assumptions. See browser compatibility.
Limitations
No external market data is fetched or invented. Keep sources for your assumptions. Results are scenarios, not forecasts.
Worked example
10 lakh customers spending ₹1,200/year give ₹120 crore total; 10% reachable and 2% capture give ₹24 lakh.
Formula
Total scenario = customer count × annual spend. Reachable scenario = total × reachable share. Capture scenario = reachable × capture share.
Questions, answered.
Do my files leave my device?
Processing adapters run in your browser. Fonts and code are served from this site. A peer transfer is a separate, explicit transmission; this tool never sends your content to an AI service.
Can I use it offline?
This build needs its code assets to load. Verified, installable offline packs are a launch requirement and are still in development.
What if my inputs are invalid?
The workspace displays a specific error. Try a smaller synthetic example or a supported format. Keep your originals and review exported files before relying on them.